PositioningMarch 30, 20264 min read
How to Choose the Best First Customer for a New Idea
The best first customer is not the biggest market segment. It is the clearest one with the problem and the fastest path to reach.
One of the biggest reasons early effort gets wasted is choosing a segment that is too broad. The narrower and clearer the first segment is, the faster the test and the stronger the message become.
- Choose a segment that feels the problem now, not later.
- Choose a segment you can reach directly.
- Choose a segment that describes the problem in clear repeated language.