Positioning4 min read
How to Choose the Best First Customer for a New Idea
The best first customer is not the biggest market segment. It is the clearest one with the problem and the fastest path to reach.
March 30, 2026Read article
Madixo Blog
Articles and guides that help you understand ideas, markets, early feasibility, and the next decision more clearly.
The best first customer is not the biggest market segment. It is the clearest one with the problem and the fastest path to reach.